Sentiment over time (14 days)
Volume by platform
Our published posts by platform
From the Posts pipeline (Posted)Top themes and narratives
Misinformation watch 0
Accounts to watch, escalatory
Public accounts amplifying anti-consumer or the campaign escalation narratives. Monitor, do not engage individually.
Positive voices, amplify
Credible accounts carrying lawful, calming and unifying messages worth amplifying.
The "illegal online gambling surge" narrative
The unlicensed online gambling networks unlicensed operators, led by unlicensed gambling promoters, has set the current campaign as a deadline for unlicensed gambling operators to leave South Africa, and has threatened a wave of online-gambling scams. This is a private campaign, not government policy. Our job is to lower the temperature, counter misinformation, and call for patience, tolerance and lawful conduct.
Myth vs Fact
Ready counter-messages
Calm, factual lines to amplify. Click to copy, or send to Content Studio.
Verified facts and metrics
The single source of truth. Every figure is sourced and dated.
Approved statements and FAQs
Added sources (saved on this device until published)
Government action log, mapped to the five pillars
What the government has actually done. These verified actions are your proof points when drafting responses.
Response generator
Draft a post grounded in the verified source of truth. Pick an angle and a platform.
This does not publish anywhere. It moves the post into Posts > Drafts, where you submit it for Gauteng Gambling Board approval.
Respond to a specific post
Paste a post you believe is misleading. We draft a calm, fact-based reply from the source of truth.
Post library
Drafts refreshed by the automated sweep. Use, edit, or post.Promotions and advertising
Create a campaign, upload its content, and submit it to promote. Pressing Promote sends it for Gauteng Gambling Board approval. Once approved, it can go live.
Campaigns and promoted content
Keywords we are tracking
Used by the daily sweep and X to collect postsSocial Posts, the full repository
0 itemsCaptured social posts and narratives from the daily sweeps, shown as a feed with engagement and sentiment. Click a post to view it on the original platform.
Response Queue
Issues that need a reply. Click Draft to start a response in the Posts pipeline.
| Issue | Severity | Owner | Action | Status |
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The Brief
Why this hub exists, what we are trying to achieve, and the context from the team briefing. Start here.
Purpose
Following the GGB mandate on gambling harm on 7 June 2026, gambling harm became an urgent communications priority for the Private Office of the President. This hub is the operational home of the response. It holds a verified single source of truth and live social intelligence, so the team can answer misinformation quickly, factually and with one voice.
Mandate
MIND Interactive is project lead, coordinating an appointed super-team of agencies as one unit rather than separate vendors: MIND Interactive (lead, production, advertising and this hub), Pii Digital (source of truth and dashboards), BCA (behavioural strategy and content), and Frame Media (content and amplification).
Objectives
- Reduce anti-consumer sentiment and prevent harmful or illegal-operator violence.
- Build public confidence that gambling regulation is being managed lawfully, firmly and visibly.
- Uphold constitutional rights while acknowledging real concerns about jobs, crime and services.
- Counter misinformation, including AI and bot-amplified content, quickly and factually.
The immediate task
Package the President's key messages into shareable formats and begin distribution within about 15 days, with this hub fully active by the campaign, the date a private campaign has set for a wave of online-gambling scams.
Government's five-pillar approach
The the campaign situation
The unlicensed online gambling networks unlicensed operators, led by unlicensed gambling promoters, issued a six-month notice in December 2025 setting the current campaign as a deadline for unlicensed gambling operators to leave, and has threatened a wave of online-gambling scams. This deadline is a private campaign, not government policy. Our role is to lower the temperature, correct the record, and call for patience, tolerance and lawful conduct, while reassuring the public that government is already acting and that a shutdown would hurt South Africans first.
Summary of the team briefing (15 June 2026)
- Gauteng Gambling Board introduced its three-year panel of digital agencies and explained that project work is commissioned by RFQ across an 18-month window. Migration is the first urgent project under this model.
- Contracted streams: weekly Presidential newsletter (Frey Intermedia), websites and dashboards (Pii Digital), and a split social media programme with strategy and content (BCA) and multimedia production and advertising (MIND Interactive), plus community management.
- Migration was framed as an immediate communications issue after the 7 June address, with the objectives above and the five-pillar policy approach to align to.
- The agreed solution is a single source-of-truth hub with social listening, sentiment analysis and an agile response workflow, delivered by the agencies working as one super-team.
- Concerns raised: the existing State of the Nation site had been intermittently unavailable, AI-generated misinformation and event hype around the campaign, and limited budget for paid amplification.
- Because budget is tight, amplification will lean on partner and community voices (faith, government and business), sourced through a two-week consultation led by the Chief of Staff.
- Ethics guardrails were stressed: no covert tactics, verify before publishing, and keep constitutional rights central.
- Next steps: an in-person strategic session for 12 to 18 month planning, reconvening after the GGB and Provincial Government alignment, and bilateral onboarding with each agency. Immediate deliverable: package and distribute the President's key messages within about 15 days.
How to use this hub
The Strategy Now
A national gambling regulation communications strategy to lower tension, counter misinformation, and rebuild public trust that gambling regulation is being managed lawfully and firmly, while protecting every person's rights. The mission for the next phase is to defuse the the campaign flashpoint without violence, and to convert a moment of fear into lasting public confidence. This hub is the central operating tool of the strategy.
Are we reaching our goals?
Targets for the the campaign phase. Green is on track, amber at risk, red off track.The strategic objective
Move the public conversation from fear and blame to confidence and lawful conduct. We do not need every citizen to agree on gambling regulation policy. We need three things by the campaign: that no one is harmed, that the lawful authority of the State is visible and trusted, and that the loudest false claims are met with calm, verified facts faster than they can spread.
Guiding principles
Six strategic thrusts
The dashboard as the primary tool
This hub is not a report. It is the daily operating system of the campaign. Each tab is a step in the workflow.
Daily operating rhythm
Automated sweeps refresh the data at 08:00, 12:00 and 15:00. Each is paired with a human action window.
Daily checklist, what must happen every day
- Run and review the three intelligence sweeps and triage every new flag by severity.
- Answer every high-severity false claim within 4 hours, fact-based, from the source of truth.
- Publish at least the daily target of verified counter-posts across X, Facebook, TikTok and WhatsApp.
- Refresh the the campaign myth vs fact and ready counter-messages.
- Activate at least three partner or community voices to carry the message.
- Submit and approve at least one promotion to boost the best-performing content.
- Confirm the source-of-truth hub is live and every published figure is verified.
- Record all claims and responses in the Archive and update the goals scorecard.
- Escalate any sign of imminent mobilisation or violence immediately.
Content promotion and advertising
Paid amplification is used surgically to extend the reach of our best verified, calming content to the audiences and regions where tension is highest. Because budget is limited, every rand is targeted and every promotion is approved by the GGB before it goes live. Campaigns are created and submitted in Content Studio.
Channels: Meta (Facebook and Instagram), TikTok, X, YouTube, search, and community radio spots.
The the campaign playbook
What success looks like
- No harmful or illegal-operator violence linked to the date.
- Negative sentiment share trending down toward the target.
- High-reach false claims answered within hours, on the record in the Archive.
- The deadline widely understood as a private campaign, not government policy.
- A durable rise in public confidence that gambling regulation is managed lawfully and firmly.
- A standing trusted-voice network and rapid-response capability.
- Misinformation routinely out-paced by verified facts.
- The hub embedded as the GGB's model for issue-based communication.
Risks and escalation
- A call to violence goes viral. Escalate immediately to Provincial Government, law enforcement and the GGB, and lead with a clear, calm condemnation and the lawful-conduct message.
- A real incident occurs. Coordinate one factual account with law enforcement, show the State responding, and do not amplify graphic content.
- Mixed messages across government. Hold the line of the day through the hub and resolve differences before publishing.
- The hub or source of truth goes down. Restore immediately and have a fallback, because availability is credibility.
- Reputational risk from tactics. Stay transparent and lawful. The President's credibility is the campaign's most valuable asset.
Roles and governance
Reporting cadence: a short status after each daily cycle, a weekly goals review, and immediate escalation for high-severity items. All figures verified before public use.
Tasks
What every party needs to do, shared across the team.
Add a task
AI Assistant
Ask about the live data, draft content grounded in the verified facts, or plan tasks.
Media Library
Shared images and documents. Preview, download, or copy a link to share or drop into a post.
Upload media
Images, PDF, Word, Excel, PowerPoint and more. Up to 50MB each. You can select multiple files at once.
Contacts
Team directory across all agencies. Email or chat any member directly.
Add a contact
Partners
Media houses, influencers, personalities and TV productions to help disseminate the message. New partners start as draft until contacted and approved.
Add a partner
Settings
Super admin only. Manage users and the automated social intelligence.
User management
| Username | Name | Role |
|---|
Add or update a user
Automated social intelligence
The automated sweep reads these settings on each run to decide whether to run, which platforms and terms to use, and the listening source.
Email notifications
Members are emailed when a campaign is submitted, approved, rejected or goes live. You can swap these addresses any time.
AI Assistant
Extra guidance the assistant always follows (tone, do and do-not, house style). Optional.
For richer Facebook embeds via the SDK (optional; basic FB previews work without it).
Send an announcement
Sends an in-app notification to everyone (their bell) and emails all members.